Wednesday, November 20, 2019
Formal legal brief Essay Example | Topics and Well Written Essays - 750 words
Formal legal brief - Essay Example Their demand was that the statute should be declared unconstitutional as it makes impossible to exercise the liberty interest protected under the Fourteenth Amendment to the Federal Constitution. Both the District Court and then the Court of Appeals for the Ninth Circuit expressed the view that the Fourteenth Amendment to the Constitution encompasses a due process liberty interest in controlling the time and manner of oneââ¬â¢s death, and that the Washington statute is unconstitutional when it applies to terminally ill competent adults who want to hasten their deaths. Whether the Washington state statute which holds that a person who assists in hastening the death of terminally ill people is unconstitutional as it violates the due process clause of the Fourteenth Amendment? The Washing state statute which holds that a person who knowingly causes or aids another person to attempt suicide is guilty of felony of promoting suicide attempt is not unconstitutional as it does not violate the Fourteenth Amendment due process clause. The first point is that the due process clause does not protect the right to commit suicide and hence the same does not allow the right to assist in committing suicide. Secondly, from the legal traditions of the nation and its history, it is evident that the due process clause does not consider the right to assistance in committing suicide as a fundamental liberty interest. First of all, a patient who is suffering from such a terminal illness with extreme pain has no legal barriers to getting such medications which will even cause unconsciousness and hasten death if the main purpose is to help reduce pain. In such a situation, it is unnecessary to answer the question whether a mentally competent person with great suffering and pain has a constitutionally cognizable interest to control his or her own death. Secondly, the liberty as protected under the due process clause does not include
Tuesday, November 19, 2019
Supply Chain in Netflix Essay Example | Topics and Well Written Essays - 2500 words
Supply Chain in Netflix - Essay Example Here, the idea came of starting a similar business and bring more diversity and customer friendly policies (New Word City, 2010). The organizationââ¬â¢s website was launched in April 1998. The new online version came with a more traditional pay-per-rental model. Customers were charged $4 dollars as rental fee and $2 as postage fee. At the end of 1999, Netflix introduced a monthly subscription concept. The single rental model was dropped in early 2000. Since then, the company has established a reputation on the flat-fee unlimited rentals business model. The model does not have late fees, due dates, per title rental fees or handling fees. The company maintained its extensive, personalized video recommendation system based on reviews and ratings by its customers. Netflix has played a vital role in enhancement of independent film distribution. The organization announced its billionth delivery at the beginning of 2007. By 2009, Netflix was offering more than 100,000 collections on DVD. During this time, the company had more than 10 million subscribers. In 2011, Netflix announced that it had reached more than 23 million subscribers in United States and 26 million all over the world. Revenues had gone in excess of $1.5 billion (Laseter and Elliot, 2012). The video entertainment industry is very competitive. Competition is increasing as new realizations are being established. Numerous companies are joining the industry based on the returns involved. The markets involved include hotels, airlines and theater video entertainment. The market is segmented into several strategic groups. This include sales, brick and mortar rentals, online rentals, DVD vending kiosks, video on demand services and mail-delivery services. Technological advancement is bringing various changes in the industry. The rental portion available from physical rentals is transforming to digital rentals (Sehgal, 2011). This is being provided via streaming channels that are connected through game consol es, set-top boxes and computers. All these applications work to bring the steaming aspect on consumersââ¬â¢ televisions. As a result, viewing is made easier, interactive and enhances availability at all times. Consumers have been divided into two segments. These include convenience consumers and needy consumers. Convenience consumers are young, watch videos when they can and use technology to access various titles. One the other hand, needy consumers are older and less prone to using new technologies. Needy consumers are subject to watching specific programming. Traditional home video entertainment is reaching stasis. For this reason, companies involved in the industry should concentrate on the streaming aspect. This will help in immersing substantial profits, in this competitive industry (Minis, 2011). Netflix is facing stiff competition from other players in the industry. New entrants are coming with new ideologies that are taking the industry with a storm. They are building on the loopholes that exist in at Netflix. The company needs to review its business models so as to operate profitably for as long as possible. Supply Chain Description Netflix has a varied supply chain. This is based on the nature of operations being conducted. Various ways have been diversified to help reach the consumers. Among the supply chain used by the company, is the internet and postal system. The company has instituted online DVD rentals. Members only need to chose their desired collections
Monday, November 18, 2019
Strategic management Essay Example | Topics and Well Written Essays - 1250 words
Strategic management - Essay Example By using the SWOT analysis (Yelken, et al., 2012, p.267) that was carried out by the Global Data company over the company, we are able to understand the companyââ¬â¢s strengths, opportunities, weaknesses as well as threats. The analysis reveals its strengths as extensive operating network and branding offerings. The company however has the major pull back to her operations being the enormous losses it has continuously suffered though it has opportunities to expand in her operations and increase the market share. Moreover, it has other threats, which include high competitive pressures as well as over-stringent regulations. However, there is the need to evaluate the strategic plans that the company has in place in regulating and propelling its operations (Global Data company, 2013, para 1). The company has a well-written strategy concerning the way of developing and exploiting a further competitive front within its pub as well as brewing sector. This strategic vision is based on the already existing positions in the market, its employeeââ¬â¢s capabilities as well as skills together with its traditionally designed model of business, which is vertically integrated. Moreover, the company has a business target drive to continuously outperform other players within the market in the different segments of her operations. The company has a well established investment program, which champions its way in selecting business sites, and thus developing newer restaurants. The company claims to undertake thorough analysis before establishing new pub buildings which are modern and appropriate in terms of trading and which offer the customers convenience and value for the services. The company establishes fair, long-lasting and transparent kind of agreements with its licensees which rent their leased and tenanted pubs. It also enjoys long life expertise and experience in operating leases premises. Moreover, this company offers provisions for long-term lease agreements to th e licensees and offers pricing mechanisms on free trade as well as free-of-tie options. In order to underpin the operational development within her managed facilities, Marston company operates under a plan called the ââ¬ËF-planââ¬â¢, which refers to food, females, forty/fifty some things and families. The plan was developed and adopted back in 2006, and was meant to have long-term effects. The company also enjoys designing differentiated brew brands purely designed to increase the consumers demand as well as providing greater range of choices to consumers. The company has exploited the niche in the country through well-organized distribution of her products across the entire country from the running five breweries. In financial terms, the company has huge debts, which comprises 90% long-term debts which are secured through its wide distribution of free hold assets in terms of pubs and which fetches low interest rates. However, the current strategy and target is to reduce the n et debt by a ratio stipulated by EBITDA to see off at least a five times reduction capacity is realized within three years. This is postulated to be aided by raising return to capital across the entire groupââ¬â¢s operations (Marstonââ¬â¢s, nd, para 1-5) Strategic management refers to the analysis of major initiatives and programs undertaken by the management of a company on behalf of the entrepreneurs revolving the effective use of resources as well as general performance
Sunday, November 17, 2019
Proving Establish Liability For Each Offence Essay Example for Free
Proving Establish Liability For Each Offence Essay Archie is employed to protect the pheasants on Lord Melchetts estate from poachers. On day, from a distance he sees Liam and Craig on the estate and, knowing them to be poachers, he decides to rid himself of the problem for all time and fires his shotgun at them. Both Liam and Craig are only wounded, however, but do need to be taken to hospital for treatment. On the way to the hospital, the brakes on the ambulance fail, it leaves the road and overturns on a bend and Liam dies in the accident. With reference to the case situation above, discuss, using decided cases to support you arguments: a) The offences, if any, with which Archie could be charged and what the prosecution would need to prove to establish liability for each offence; (20) b) And whether you think Archie would be convicted of any offence. (5) a. In relation to the death of Liam, there is the possibility that Archie would be charged under homicide. Archie carried out the apt actus reus of homicide, whereby he has committed an unlawful killing in the Queens peace in the county of the realm and death occurs within 1 year and 1 day. Although Liam died only in the accident, the main cause for his death was Archie shooting at him. As such, Archie has provided for the cause in fact, according to the but-for test, where if but-for Archie, Liam would not have died. Contrary to R v. White, where the defendants mother died not from his poisoned drink but from a heart attack, Archie caused Liams death. Furthermore, Archie also undertakes the cause in law, as Liams wound is both substantive and operative. This is because it was Archies action that caused the injury (substantive) and this injury was still present at the time of Liams death (operative), as in R v. Malcherek Steel, where it was held that original injuries were still an operative cause of victims death. However, it may be argued that a Novus Actus Intervenis, an intervening event, caused Liams death and that Archie is not the main cause. This is only partially true, as the ambulances break failure was the last event of the chain of causation and causing Liams death. Yet, Archie can still be held liable if it can be established that there was a break in the chain of causation, however, there is none. Thus, the ambulance accident was merely a negligent contribution, as in R v. Benge, and Archies act is the cause of Liams death. According to the mens rea of murder, proof of intention to kill or cause grievous bodily harm must be shown, as established in R v. Moloney, holding that intention may be inferred from the defendants foresight of consequences. Here, the charge will depend on Archies intention, which might be deduced from the words that he muttered: rid himself of the problem for all time. As such, Archie knew the consequences of his actions, and had an intention to carry it out. Yet if this is the case, it must also be considered why Archie didnt actually carry out his apparent intention, to rid himself of the problem for all time, as he did not actually get rid of (ie. kill) them. However, if this is not the case, it can be said that Archies intention can be found if he foresaw death or GBH as a virtually certain consequence, as in R v. Woollin. It is also not known where and the number of times Archie shot at Liam and Craig, as this would confer an indication of any considerable intention. If Archies shooting was limited, perhaps one or two in the leg, then it can be said he had no intention to kill, but just an intention to frighten. If he only had an intention to frighten, then his act is already an unlawful act in itself, as it is dangerous and is foreseeable to cause harm. This is true with Archie, and he also had the intention to commit the unlawful act, as in R v. Lamb, where the defendant did not have the mens rea to kill, but only to shoot the gun. Archies act was also dangerous, likewise in R v. Church where it was held that dangerous would mean a reasonable man realizing the risk of creating some harm. In DPP v. Newbury Jones, it is said that if the accused intentionally commits a dangerous and unlawful act, causing harm or incidentally, the death, of another, he is then guilty of constructive murder. Therefore, in relation to Liams death, Archie can be liable for constructive manslaughter. In relation to the injuries sustained by Craig, there is the possibility that Archie will be charged under Section 20 of the Offences Against Persons Act 1861. The actus reus required here is merely wounding, as defined in JJC v. Eisenhower as breaking of the skin(skin here meaning any surface of the human body) or inflicting grievous bodily harm. The mens rea necessary includes a malicious intention and a foresight of physical harm. This foresight must involve the possibility of some physical harm to a person, as in R v. Mowatt. Archie, thus fulfills both the actus reus and mens rea for S20 of the OAPA. However, Archie may also be charged under Section 47 and Section 42. Under S47, Craig has to be seen to have sustained actual bodily harm, defined in R v. Miller as any harm calculated to interfere with persons health and comfort. Under S42, Archie has to be seen to put another person in fear of immediate personal violence and has touched another without their consent. If this can be established, Archie would be liable for Section 20 (Offence involving wounding/GBH), Section 47 (Common assault, battery GBH) and Section 42 (Assault battery) of the Offences Against Persons Act 1861. b. In the case of Liams death, Archie would be charged for murder. However, this is rather difficult to prove, as the mens rea required for murder involves proof of intention to kill or cause grievous bodily harm as established in R v. Moloney. Thus, he would not be convicted of murder, but rather involuntary manslaughter, with constructive liability. As for Craigs injuries, Archie would be charged under Section 20 of the OAPA. Further charges might include Sections 47 and 42. The conviction under Section 20 is undeniable, but for Section 47 and 42, it is only highly plausible.
Friday, November 15, 2019
Potential Problems In Raising Brand Awareness
Potential Problems In Raising Brand Awareness Product Branding Using relevant examples from the public, non-profit and private sectors, discuss the reasons why different types of organizations might consider branding to be the most important aspect of their product or service. What are the potential problems with building brands? One thing in common between Coca-Cola, McDonald, Disney, Nike, Sony, and Microsoft is that they all have powerful brands that are recognised all over the world. The well-established brand names have helped these companies generate enormous fortune. There is little doubt that brand names are the most valuable assets for many companies. For this reason, there are still many companies that are struggling to build their brand names and the majority of todayââ¬â¢s large companies have taken the legacy of existing brands in order to make them more competitive. For example, although mineral water is an undifferentiated product, Nestle acquired Perrier for $2.5 billion because of the Perrierââ¬â¢s long established brand name that carried a charm invaluable to Nestle. There has been a growing interest in the value of brand names. As of 1993, the most valuable brand name was Coca-Cola with an estimated worth of $36 billion (Owen 1993). The worldââ¬â¢s10 most valuable brands in 2006 we re (in rank order): Coca-Cola, Microsoft, IBM, General Electric, Intel, Nokia, Toyota, Disney, McDonald, and Mercedes-Benz. Coca-Colaââ¬â¢s brand value was $67 billion, Microsoftââ¬â¢s $57 billion, and IBMââ¬â¢s $56 billion. With these well-known companies, brand value is typically over one-half of the total company market capitalization (Business Week 2006). The reasons for such high worth of brand names include: (1) the costs of new product launch reaching approximately $100 million and high failure rates; (2) the reluctance of consumers to buy unfamiliar new products; and (3) high returns successful brands yield (Aaker 1991). Todayââ¬â¢s successful companies have launched brands that create a wealth of perceptions, beliefs, attitudes, and experiences to turn a product and name into something to which the consumer relates. Their branding strategy has been developed to meet the needs and desires of consumers (Stobart 1994; Kochan 1996). The focus of this essay is to look the reasons why most organizations considered branding as the most the important aspect of their products or services as well as looking at the potential problems when building a brand. What is a Brand? There is little doubt that brands are at the heat of marketing and business strategy. Strong brands can make companies win in todayââ¬â¢s highly competitive marketplace. One may question, ââ¬Å"How did a brand originate?â⬠and ââ¬Å"What does a brand mean?â⬠The aim of this part is to answer these two questions and to examine the implications for branding. The Origin of a Brand According to Nilson (1998), the term ââ¬Å"brandâ⬠originated from the Scandinavian word for ââ¬Å"brannaââ¬â¢,â⬠meaning ââ¬Å"to burn a mark on something.â⬠The Swedish word for fire is ââ¬Å"brand.â⬠In the earliest days of farming, farmers or ranchers put their symbols on the cattle with the help of a hot iron in order to assert their right to ownership (Kochan 1996; Nilson 1998). Since then, branding has been used in order to claim someoneââ¬â¢s ownership of a good or service. Literatures show that the first example of branding is the manufacture of oil lamps in the Greek islands. During this time, people bought a primitive form of oil lamp, but the quality of the lamp varied. People could not tell between a good and bad lamp when they made purchase. For this reason, craftsmen in one Greek island started to put a special symbol on their long-lasting lamp so that people can distinguish their products from less-lasting lamps produced by others. They branded their goods so that they could differentiate their product and, presumably, charge a premium price (Nilson 1998). Similarly, today many companies seek to build brands so that consumers can pick their products not those of others. The Definition of a Brand According to Brassigton and Pettitt a brand is the ââ¬Å"creation of a three-dimensional character for product, defined in terms of name, packaging. Colours, symbols etc., that helps to differentiate it from its competitors, and helps the customer to develop a relationship with the productâ⬠(Brassigton and Pettitt 2003, p. 1099). Some experts have, however, argued that it is dangerous to adopt one single definition of a brand because there are many other things to be taken into account. They insist that brand definitions should be categorised under six headings: (1) visual; (2) perceptual; (3) positioning; (4) added value; (5) image; and (6) personality (Nilson 1998). In addition, we need to look at other meanings in order to have a better understanding of a brand. There are two representative models ââ¬â brand image and brand identity that are different from each other. Brand image refers to the image of a brand that exists in the minds of consumers as a result of all the information they have received about the brand, from experience, word of mouth, advertising, packaging, service and so on; the information is modified by selective perception, previous beliefs, social norms, forgetting (Randall 1997). Companies can control their brand images as long as they understand the essence and expression of their brand. The four dimensions form the essence at the centre. The brand identity, such as the brandââ¬â¢s name, logo, colours, tagline, and symbol (Kotler 2003), becomes strong only when the four dimensions support each other constantly. If any quadrant is weak, or sending conflicting messages, then resulting image in consumersââ¬â¢ minds will be confused (Randall 1997). Reasons why most organizations consider branding to be the most important aspect of their products or service: A brand is a necessity for a business and ââ¬â whether the manager likes it or not ââ¬â a business will have a brand profile. Working closely with the brand, rather than in the classical business sense of leaving it to the customers to work out what to think about the company, will give the organization some distinct advantages. The importance of branding in a private organization can be summarized in two categories: first it is financially beneficial for the company, and second it gives the employees a sense of purpose. For the purpose of boosting morale, a brand that the employees can be proud of, and feel a sense of belonging to, can have considerable positive effect on the morale in a company (Nilsoon 1998). One example is the Virgin group where founder Richard Bransonââ¬â¢s very high profile and clear statements about company purpose serve as morale booster for the whole group. Similar effects appear to be at play at Microsoft, where a strong sense of identity with the company ââ¬â and consequently with the brand ââ¬â pushes employees to high levels of productivity and, not least, loyalty (Nilson 1998). For profit making purposes, a strong brand in a private sector creates barriers to entry. The stronger the brand values of the leading brands in a sector, the stronger the reputation of the main competitors and the more difficult it is for other players to enter the market. Brands also often represent continuity which is important in the sense of keeping customer relations. Having a strong brand does create economies of scale, not least in communication. A well-established and correctly built brand will in an instant communicate a distinct set of values (such as trustworthy, reliable and leading-edge) much quicker and more effectively than any expensive commercial (Nilson 1998). Branding helps a firm to introduce a new product that carries the name of one or more of its existing products, because buyers are already familiar with the firmââ¬â¢s existing brands. For example, Heinz regularly introduces new tinned products. Since consumers are used to buying the brand and have a high regard for its quality, they are likely to try the new offerings. Branding also facilitates promotional efforts because the promotion of each branded product indirectly promotes all other products that are similarly branded (Dibb et al 1997). Branding also helps seller by fostering brand loyalty. Brand loyalty is a strongly motivated and long decision to purchase a product or service. To the extent that buyers become loyal to a specific brand, the companyââ¬â¢s market share for that product achieve a certain level of stability, allowing the firm to use its resources more efficiently. When a firm succeeds in fostering some degree of customer loyalty to a brand, it can charge a premium price for the product (Dibb et al 1997). For example, Consumers are loyal to buy Armani because they appreciate its status and fashionable values, and Apple computers because they appreciate their creative and human values. These values reflect and enhance the consumerââ¬â¢s sense of him/himself and provide a key source of brand differentiation (Kochan 1996). Similarly, the importance of branding in the public sector cannot be under-estimated. While it remains an essential part in the day to day running of private sectors for the purpose of maximising profits, the profit making purpose is however less significant with public sectors. A distinct example of branding in the public sector is the NHS. Rather than being portrayed as a brand for profit making, the aim of the NHS is provide adequate health care service for the nation. Due to the virtual non-existence of an aim of making profits, there is little or no competition for the NHS, therefore there ought to be other reasons for their various forms of branding. A significant example of the essence of branding for the NHS is their association with life saving ventures such as safe sex practices and ââ¬Å"quit smokingâ⬠campaigns (Lecturerââ¬â¢s Note 2006),. The various steps taken by the NHS to encourage safe sex practices through the television and newspaper adverts ensure that t hey are easily associated with any life saying adverts and their ââ¬Å"NHSâ⬠brand once seen on TV means a life saving advert is coming on. Even though, this is not fore the sake of making profits but people start taking them more seriously, likewise what they preach, thereby achieving the ultimate goal of saving lives (Lecturerââ¬â¢s Note 2006). Like the private companies, they spend some money on adverts and branding but more emphasis is on profit making by the private companies than the public companies. Essentially, branding is a way of getting attention and developing a relationship with target audiences and this is especially important for public organizations with little or no aim of profit making. The competitiveness brought about by branding in the public sector is therefore targeted at getting audiences rather than making more profits than private companies (Colyer 2006). Furthermore, branding for non-profit making organizations is as important as those for private and public organizations albeit with a slightly different aim and approach. The aim of competition is as important for non-profit making organizations as it is important for private organizations. Branding here is therefore aimed at building a better relationship with supporters, thereby establishing greater trust in the organization. Interestingly, it may be surprising to find out that competition among non profit making organizations such as various charities may be as fierce as private organizations. This competition is however aimed at making oneââ¬â¢s charity the most important in the minds of the people than other charities. For example, the impact of branding by the NSPCC may be the outstanding factor that determines if to donate money to them rather than the heart foundation. Similarly, the charities we choose to support may be borne out of the fact that a significant aspect of i ts branding appeals to us more than other types (Lecturerââ¬â¢s Note 2006). While most charities aim to save lives, the branding may be geared towards making the life saving purpose more urgent than others. The different Tsunami charities set up in 2004 after the Tsunami tragedy as part of their branding gave vivid views of devastating events in Asia as they set out to outdo one another in donations, even though they were for the same course. In this case, the competitive nature of branding may be said to be, to generate as much funds as possible for a similar course rather than for making profits (Mitchell 2005). Potential problems in raising brand awareness The power of a well-known brand name, supported by strong advertising, is so great (and long lasting) that 20 of the top 25 leading brands in 2005 were also among the top 25 in 2006. But companies are finding it increasingly difficult to attract the customerââ¬â¢s attention and create brand awareness because of the clutter of new products, brands, and advertising in the environment. Thus, approximately 90% of new products are pulled from the market within two or three years of their introduction. Most of them failed for lack of name recognition ââ¬â consumers were just not aware of them (Morgan 1999; Bulkeley 1991). The risks of creating a new brand are so great that many companies are developing so-called line extensions. Rather than developing a new brand name, marketers are applying their existing, well-known brand name to new products. Red Bounty (with dark chocolate), Coca-Cola Light, and Ariel Colour are but a few well-known examples. Building name recognition can be very difficult and very expensive, especially for small companies. Market leaders often command budget upon 10 times greater than smaller companies. For instance, Nike and Reebok spend about $100 million. Coca-Cola and Pepsi-Cola can afford to spend hundreds of millions of dollars on extensive advertising campaigns (Pereira 1991). Get help with your essay from our expert essay writers Customer Factors Some customers like to seek variety in their experience; they get bored with the same product or life experience. Other customers like change and variety and are happy with old. The variety-seeking customers may switch from one brand to another, not because they are dissatisfied with the first brandââ¬â¢s performance and other values, but rather simply for the sake of change and variety. The more variety seeking a customer is, the less brand loyal he is likely to be (Sheth et al 1999). Conclusion In conclusion, the key to developing a brand vision is to assess the values of the organization, distil them into a vision and not tamper or interfere with the visionââ¬â¢s simplicity and power. Consistency and clarity are all-important. Coke forgot the strength and simplicity of its existing product values when it tried re-launching its much loved product under the banner of ââ¬ËNew Formulaââ¬â¢ (Coca cola Seminar Video 2006). Conversely, Mars understood perfectly its existing product values when it launched Mars ice cream on the back of the Mars bar. Design and presentation of the product flows from the values. Coherence is once again the name of the game. The presentation of the packaging, the use of the logo, the typeface all need to accord with the brand values and be internally consistent with Cost effectiveness (Nilson 1998; Kochan 1996). Nevertheless, it is clear that branding plays an important role in the private; public as well as non-profit sector. However, a com pany raise profit if it builds a strong brand name. The company can benefit if consumers buy its brand in preference to other brands, and it gains more benefits if this preference maintains for long periods. If customers perceive one brand as superior, then they become less sensitive to price. Rather, they will be willing to pay more for the brand they like. Such brand loyalty allows the company to charge more and thus generate healthy cash flows. It also makes it harder for competitors to enter the market. Building a brand has become concern for every business. Brands are, therefore, at the heart of marketing and business strategy. References Aaker, D. A., (1991), Managing Brand Equity: Capitalising on the Value of a Brand Name, New York: The Free Press Business Week, (2006), ââ¬ËThe Worlds 10 Most Valuable Brandsââ¬â¢, http://www.businessweek.com/magazine/content/01_32/b3744003.htm Colyer, E., (2006), ââ¬ËBranding in publicââ¬â¢, http://brandchannel.com/features_effect.asp?pf_id=310#more Kochan, N., (1996), ââ¬ËThe Worldââ¬â¢s Greatest Brandsââ¬â¢ London: McMillan Business, 1996, pp. x-xi Kotler, P., (2003), Marketing Management, New Jersey: Prentice-Hall Lecturer (2006), ââ¬ËLecturerââ¬â¢s handout and Coca cola Seminar videoââ¬â¢ Birkbeck College Mitchell, B. (2005), ââ¬ËMake Poverty History ââ¬â passion statementââ¬â¢, http://brandchannel.com/features_profile.asp?pr_id=249 Morgan, A., (1999), Eating the Big Fish, New York: John Wiley Sons, Inc Nilson, T. H., et al., (1998), Competitive Branding: Winning in the Marketplace with Value-Added Brands. Chichester: John Wiley Sons Nissim, B., (2004), ââ¬ËNonprofit Branding: Unveiling the Essentialsââ¬â¢, http://www.guidestar.org/DisplayArticle.do?articleId=833 Ourosoff, A., (1994), ââ¬ËBrands: Whatââ¬â¢s Hot? Whatââ¬â¢s Not?ââ¬â¢, Financial World, Aug. 1994, pp. 240-55 Owen, S., (1993), ââ¬ËThe Landor Image Power Survey: a Global Assessment of Brand Strengthââ¬â¢, in Brand Equity and Advertising, ed. Aaker, D. A., et a. Hillsdale: Lawrence Erlbaum Associates Pereira, J., (1991), ââ¬ËName of the Game: Brand Awarenessââ¬â¢, The Wall Street Journal, 14 Feb. 1991, pp. B1, B4 Randall. G., (1997), Branding, London: Kogan Page Sheth, J. N., et al, (1999), Customer Behaviour: Customer Behaviour and Beyond. Fort Worth: The Dryden Press Stobart, P., (1994), Brand Power, London: The Macmillan Press Ltd
Thursday, November 14, 2019
The High Price of Education Essay -- Argumentative Persuasive Essays
The High Price of Education Once again, students at State University will pay more in tuition during the 2005-2006 academic year, by a 4.5 percent increase. The State Board of Regents was presented with a proposed 5.2 percent increase at its September 23-24 meeting in Capital City, but decided this month that a 4.5 percent increase in tuition was more reasonable. Even with the additional services that could be made available by the tuition hike, the students should not have to pay this increase. According to the memorandum, the tuition proceeds at State University will go toward student financial aid, inflation, library acquisitions and services, learning communities, the four-year graduation plan, study-abroad programs, graduate assistantships and computing and information technology. The extra funds acquired from the raise in tuition are meant to improve the quality of education, however, the proposed increase impedes State University's commitment of affordability and access for its students. As a tuition-paying freshman at State University, this raise will directly effect my already currently suffering bank account and me. I applaud the board for its efforts to improve the quality of higher education for students, and for seeking to help State University in its goal to become the best institution in the nation. Although I don't approve of a 4.5 percent tuition hike for students to increase the funding of various programs at the university, or as a means to help achieve State University's goal. Each time the tuition goes up, it makes it harder for aspiring college-bound students to come to school here. What kind of impact will a higher tuition have on students? If the cost of living plus tuition pushes students to w... ...this increase are not tuition-paying students, but administrators overseeing the institutions from a distance. This raise may have no effect on their bank account, or may even provide the funds for their salary increases. If we as students don't agree with these allocations, we need to speak out and let our views be known. Our opinions will be considered, but only if we take them to someone other than our roommates, such as the Board members themselves. A few years ago, the Regents actually changed the tuition rate during the process due to student feedback, so we shouldn't assume the decision is out of our hands. It may seem as though our bills each September and January are much lower in comparison to other universities, however, we can't just sit back and accept tuition increases that come our way. After all, it is our money and financial future that is at stake.
Wednesday, November 13, 2019
Life Is So Good by George Dawson and Richard Glaubman Essay examples --
Life Is So Good by George Dawson and Richard Glaubman Good Afternoon Ms. McCafferty, I made this appointment because I passionately believe that the book, Life is so good written by George Dawson and Richard Glaubman should be on the Carey booklist for Year 9 students. Life is so good is a magnificent part biography, part autobiography of a 103 year old black man named George Dawson who went to school to learn to read and write when he was 98 years old. George Dawson may be 103 but he can still walk without a cane and can remember his life with an uncanny ability. That is why there is so much detail in this book. Life is so good tells of his hard life from when he was only 6 years old and living on a farm in the outer region of a town called Marshall in Southern Texas. In an early c...
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